Recognition, Promotion and Membership

Inform our members and our stakeholders about the contribution of the profession in ways that promote its image and standing

Key Indicators:

• Enhanced perceptions and understanding of the profession in the wider community
• Admissions and retention across our diversity of members

What Strategies Will We Use?

• 4.1 Promote engineering as a profession to the community
• 4.2 Promote the benefits of membership of Engineers Australia
• 4.3 Promote and recognise the value that engineering excellence, technology, and innovation deliver to society and communities locally and globally

Preferred Stakeholder Outcomes

4.1 Promote engineering as a profession to the community

We need actions to achieve:

• increased participation in public promotion of the profession and the engineering team by engineers eminent in their field
• more female members promoting the profession to young women
• more tertiary engineering students acting as public ambassadors for the profession
• more Chartered members acting as exemplars for the profession
• more references and links to Engineers Australia's website in the websites of our wide range of stakeholders
• Engineers Media continuing to profile members of Engineers Australia, and their diverse interest groups, local and overseas

4.2 Promote the benefits of membership of Engineers Australia

We need actions to achieve:

• more of our student, graduate, migrant, technologists and associate members encouraging their non-member colleagues to join Engineers Australia and attend events
• more members taking advantage of our member service offers
• our Technical Societies’ leaders encourage more of their engineer members to join Engineers Australia
• more qualified non-members join Engineers Australia as a result of positive experience or recommendation via our collaborating partner organisations
• more practising migrant engineers joining Engineers Australia
• our staff encouraging more potential members to join Engineers Australia
• more engineering faculty staff joining Engineers Australia
• increased promotion of Engineers Australia membership to students by engineering faculty staff and by TAFE instructors
• more tertiary engineering students taking up free membership of Engineers Australia
• increased retention of overseas membership
• a higher proportion of student members upgrading to Graduate Member each year
• a higher proportion of Graduate Members upgrading to full Member each year

4.3 Promote and recognise the value that engineering excellence, technology, and innovation deliver to society and communities locally and globally

We need actions to achieve:

• all employers of engineers actively promoting engineering excellence and innovation in the wider community
• greater coverage in the general media – local and national – of achievements of Australian engineers and engineering across all disciplines and around the world
• more of our members nominating the community contributions by engineers for recognition in our national honours system
• a stronger focus on the achievements of eminent Engineers Australia members in the specialist media
• a high and frequent profile being maintained in both the general and specialist media for Engineers Australia's showcase events
• more of our political representatives finding out how engineering and technology are applied towards innovative and sustainable solutions for the benefit of the community, how they contribute to our economic prosperity, and how they provide national competitive advantages
• continued recognition through such as plaquing of the contributions of leading engineers in major projects – both current and past
• increased involvement of community identities to enhance the profile and promotion of our showcase events

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